6 Most Popular Social Media Management Tools

Managing your social media presence can be a lot of work and often requires specialised tools to help. We’ve compiled a list of the most popular social media management tools with their features, reviews, and pricing to help you determine which one is right for you.

What is Social Media Management?

It is the process of creating, distributing, measuring, and engaging with content posted on social media networks and it encompasses planning, execution, optimization of multiple digital marketing channels to meet business objectives. Social media management tools help by streamlining the process with automated tools, such as by scheduling posts at peak times or by finding ways to interact with customers.

To ensure visibility, reach, and desirable results, it is crucial for businesses to utilise the right social media management tools. The most popular of which include Hootsuite, Buffer, SocialPilot, Sendible, Crowdfire, and Tailwind. There are all sorts of different features you can use, such as content curation, analytics, and reporting abilities, among others. Ultimately it’s up to you which one will best suit your needs.

1) Hootsuite

Hootsuite is one of the most popular social media management tools available. It is used by many businesses and organizations to manage their social media accounts across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram.

Hootsuite has become a go-to choice for managing social media because it provides an easy-to-use dashboard to quickly monitor and track analytics. With Hootsuite, you can schedule and post content to multiple accounts simultaneously. It also features robust reporting tools, allowing you to track engagement and performance over time.

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So, is Hootsuite the best tool? Well, it depends on your needs. If you are looking for a comprehensive platform with strong analytics and reporting capabilities, then Hootsuite might be a good choice. But if you want something more specialized and tailored to specific platforms, such as Instagram or YouTube, then another tool might be better suited for your needs. 

Hootsuite Professional starts at about $100. This isn’t the cheapest tool but you can schedule unlimited posts on several different platforms. If you need access for more than 1 user you will need the Team plan. You can test drive any plan for 30 days.

2) Buffer

Buffer is an all-in-one social media management tool that allows you to schedule, analyze and manage social media posts for your business. Buffer is one of the most popular social media management tools because of its powerful features and easy-to-use interface. With Buffer, you can easily manage posts from multiple accounts across different networks like Twitter, Facebook, LinkedIn, and Instagram.

Buffer also provides excellent analytics and insights, allowing you to track engagement, performance, and growth of your social media campaigns. Buffer also includes a URL shortener, allowing you to shorten long URLs for easy sharing across different platforms.

What sets Buffer apart from other social media management tools is its ability to post to YouTube. This feature is especially useful if you’re creating video content on YouTube. You can use Buffer to easily post videos to your account and schedule them to be shared at a later date.

So is Buffer good? Absolutely! It’s packed with features and is a great choice for anyone looking to easily manage multiple social media accounts. Its intuitive interface and powerful analytics make it a great tool for businesses of all sizes.

Buffer is significantly cheaper than Hootsuite. They offer a Free plan, for individuals and businesses getting started with social media. This plan you can manage up to 3 channels, with basic publishing tools and a landing page builder. Make sure you check ‘See all features’. You might not need a paid plan.

The Essentials Plan is $5/month per channel and is for professionals who use publishing, analytics & engagement tools. Other plans include Team and Agency.

3) SocialPilot

SocialPilot is one of the leading social media management tools on the market today. It’s a great tool for both small businesses and large enterprises alike, allowing them to manage their social media presence in one place. With features such as bulk scheduling, team collaboration, analytics, and more, SocialPilot makes managing your social media accounts simple and efficient.

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Is SocialPilot good?

SocialPilot is an excellent choice for businesses looking to easily manage their social media accounts. Its wide range of features are both comprehensive and user-friendly, allowing users to quickly navigate the dashboard and complete tasks. Additionally, its powerful analytics help users understand their target audience better, allowing them to refine their campaigns for maximum effectiveness.

What is SocialPilot’s cost? 

SocialPilot offers a range of pricing plans, making it accessible to businesses of all sizes. Get started with an of their plans with a free 14 day trial. The Professional plan starts at $30/month and includes access to 10 social profiles, advanced analytics, content discovery, auto-posting and more. There is also an Agency plan for those who require even more features.

4) PostPlanner

PostPlanner is one of the most popular social media management tools on the market today. It is an easy to use tool that helps to organize and schedule content for social media. It allows you to customize your posts and add images, links and other elements to ensure your posts are engaging and optimized for your target audience. PostPlanner has many features including:

• Content discovery – You can discover content that resonates with your followers and schedule them directly from PostPlanner.

• Automation – recurring posts, automated scheduling and more.

• Insights & analytics – Monitor the performance of your posts to optimize your campaigns and improve engagement.

• Post planner free trial – test out the platform before you commit to a paid plan. The Single plan is only $5 per month.

Overall, PostPlanner is a great option for managing your social media presence. It’s easy to use, affordable, and comes with several useful features that make it a great choice for anyone looking to streamline their social media management. Try it out with the free trial to see if it’s the right fit for you!

5) Crowdfire

Crowdfire is an all-in-one social media marketing platform that helps businesses and entrepreneurs increase their reach and visibility on social networks. It is packed with features that make it easy to manage, analyze, and schedule content for multiple accounts across various platforms, such as Twitter, Facebook, Instagram, and YouTube. With Crowdfire, users can easily create campaigns, track performance, discover leads and influencers, collaborate with team members, and more. 

Most Popular Social Media Management Tools
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Crowdfire also offers a variety of tools that allow you to monitor what people are saying about your brand or topics related to it. This includes keyword tracking, hashtag tracking, competitor analysis, post scheduling, and analytics. Additionally, Crowdfire allows you to curate content from RSS feeds, websites, blogs, and other sources to share on your social channels.

The answer to the question “Is Crowdfire free?” is yes. Crowdfire has a free plan that includes up to 2 social accounts and allows you to use basic features such as post scheduling and analytics. If you need more than 2 accounts or access to more advanced features, then you can upgrade to one of their paid plans.

6) Tailwind

Tailwind is a powerful social media management tool designed specifically for Pinterest and Instagram. It helps users to manage their Pinterest account and create beautiful pin images. Tailwind also offers analytical tools, which can be used to measure and track engagement. The platform also provides content ideas, allowing users to find and share engaging content on their Pinterest accounts. Plus, you can schedule pins, providing an easy way to automate posting.

How Much is Tailwind for Pinterest?

Tailwind offers three pricing plans for Pinterest users, with each plan offering additional features and more data. The Free Forever plan includes all the features of the platform and access to 20 scheduling posts per month. The Pro plan is $12.99 per month and includes all the features of the Free Forever plan, plus access to 100 scheduling posts per month. Tailwind’s Advanced plan is $19.99 per month and includes all the features of the Free Forever and Pro plans, plus access to 1,000 scheduling posts per month. Finally, the Max Plan is $39.99 per month and is the top plan with unlimited scheduling posts per month.

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Conclusion – Choosing The Right Social Media Tool For You

When it comes to the most popular social media management tools, there are many options to choose from. However, the five most popular and well-known tools are Hootsuite, Buffer, SocialPilot, PostPlanner, and Crowdfire. Each one of these tools has its own unique features and capabilities, so it is important to do some research and find out which one is the best fit for your needs. Depending on your goals, budget, and team size, you can find a tool that fits your needs and helps you manage your social media accounts effectively. Ultimately, with the right tool, you can have more control over your online presence and be better prepared to engage with your target audience.